The 2026 EV Charging CMO Playbook Is Here. Here’s Why We Built It.
The EV charging market is moving fast, and most marketing programs in the sector are not keeping up. That is not an indictment. It is just the reality of operating in a category that went from niche to mainstream inside of three years. The strategies that worked in 2022 were built for a different market. […]
Effective Stakeholder Engagement Strategies for Electrification Projects
Why Stakeholder Alignment Determines Electrification Project Success Electrification projects in 2026 face unprecedented complexity. Whether you’re deploying EV charging infrastructure, modernizing grid systems, or rolling out smart distribution equipment, your technical solution is only half the equation. The other half? Getting everyone on board before you break ground. The data tells a clear story: projects […]
WATT + HubSpot: Electrifying the Way You Grow
Watt + Company LLC (WATT) is now an official HubSpot Partner — bringing enterprise-grade marketing technology to companies building the clean energy economy. The electrification economy is accelerating. New players are emerging. Established companies are racing to modernize. And across it all, one thing remains true: the businesses that communicate their value most clearly will […]
Eisenhower Matrix Featured in SOFREP
In the latest for SOFREP, Ron Watt Jr. breaks down the decision-making matrix General Eisenhower used before launching the most complex military operation in history — and why it still works for modern warriors, CEOs, and anyone leading through chaos. If you’re overloaded, under pressure, and making high-stakes calls, this is for you.
From Chaos to Clarity: Why Ron Watt Jr.’s “The Eisenhower Matrix” Is the Decision-Making Tool Your Business Needs
In a world where every notification demands immediate attention and every task feels urgent, business leaders are drowning in a sea of competing priorities. The constant pressure to respond, react, and deliver has created what productivity experts call the “urgency trap”—a cycle where we mistake being busy for being productive, and urgent tasks crowd out […]