AI Meets Electrification: Smarter Marketing for a Smarter Grid

The energy transition is gaining momentum. EV charging networks, digital grids, and smart infrastructure are scaling quickly. But while the technology advances, marketing strategies often fall behind. Artificial intelligence is changing that. AI is no longer just a buzzword. It is a practical tool that is reshaping how companies in electrification communicate, generate leads, and […]

Why Marketing Is the Missing Link in the Electrification Revolution

The future is electric, but is your marketing strategy keeping up? As the electrification and smart infrastructure sectors grow rapidly, many companies are investing in cutting-edge technologies, pilot programs, and public-private partnerships. However, there’s one critical area that still isn’t getting the attention it deserves: marketing. Our new ebook, Powering Up, explains why strategic communication, […]