The future is electric, but is your marketing strategy keeping up?

As the electrification and smart infrastructure sectors grow rapidly, many companies are investing in cutting-edge technologies, pilot programs, and public-private partnerships. However, there’s one critical area that still isn’t getting the attention it deserves: marketing. Our new ebook, Powering Up, explains why strategic communication, clear messaging, and credibility are now essential to winning customers, stakeholders, and long-term success.

The Gap No One Talks About

While billions are being invested into EV charging, digital grids, and smart infrastructure, many companies are struggling to explain their value in a way that resonates. If your message is too technical, too vague, or not aligned with what your audience needs to hear, you risk being overlooked—even if your product is world-class.

Powering Up offers a roadmap for changing that.

What You’ll Learn in the Ebook:

• How urgency bias is damaging long-term communication efforts
• What leading companies are doing to turn marketing into a business driver
• Why analysts and earned media still shape market perception
• Simple frameworks that align marketing with business goals
• Examples of successful messaging across the electrification space

Who Should Read This:

If you’re working in EV charging, energy services, smart city platforms, or grid technology—and you’re responsible for marketing, communications, sales, or growth—this ebook was written for you.

Don’t Just Build. Tell the Story.

Companies that communicate clearly and credibly will lead the electrification era. Powering Up is your strategic guide for marketing in an industry that is evolving faster than ever.

Download the book at the bottom of the page here.