Siemens Digital Grid, Atlanta

Siemens Digital Grid, Atlanta

Client Name

Siemens Digital Grid, Atlanta

Year

2004

Scope Of Work

Elevating Impact at DISTRIBUTECH

Opportunity

DISTRIBUTECH International (#DTECH2020) is the leading annual transmission and distribution event for utilities, bringing together industry experts, technology providers, and decision-makers. For Siemens Digital Grid, this event was a critical platform to showcase its latest innovations in grid modernization, digital transformation, and intelligent energy solutions.

With fierce competition for attention at a global-scale event, Siemens needed a comprehensive engagement strategy to maximize visibility, enhance customer connections, and reinforce its leadership in the digital grid space. WATT was enlisted to drive all aspects of Siemens Digital Grid’s presence—from planning and coordination to on-site execution and VIP engagement.

Strategy

WATT developed and executed a high-impact event strategy in collaboration with Siemens to position Siemens Digital Grid as a premier exhibitor at #DTECH2020. The approach focused on three key areas:
  • Seamless Event Execution: Ensuring Siemens’ booth presence and demonstrations ran smoothly, engaging key stakeholders and reinforcing brand leadership.
  • VIP Relationship-Building: Curating an exclusive VIP dinner event at Ruth’s Chris Steakhouse at the Grand Hyatt San Antonio, designed to foster deep connections with top-tier clients and partners.
  • Holistic Coordination: Managing all event logistics, from pre-show preparation to on-the-ground engagement, ensuring Siemens delivered a powerful, cohesive presence.

 

Solutions

Comprehensive Event Planning & Coordination
  • WATT collaborated with Siemens Digital Grid to align messaging, booth design, and engagement tactics.
  • The team coordinated live demonstrations of Siemens’ latest digital grid technologies, ensuring a compelling and interactive experience for attendees.
On-Site Engagement at #DTECH2020
  • WATT was actively present at Siemens’ booth throughout the event, ensuring smooth execution of presentations, live demonstrations, and stakeholder interactions.
  • The Siemens booth featured cutting-edge solutions, including grid automation, distributed energy resources, and advanced analytics, presented in an engaging and accessible format.
VIP Event at Ruth’s Chris Steakhouse (Grand Hyatt San Antonio)
  • To further elevate Siemens’ presence, WATT planned and coordinated an exclusive VIP party attended by top executives, clients, and industry leaders.
  • The event provided an intimate setting for strategic networking and relationship-building, strengthening Siemens’ industry influence and fostering future business opportunities.

 

Results

  • Increased Siemens’ Visibility & Engagement:
    Siemens Digital Grid attracted high-profile attention at #DTECH2020, drawing key stakeholders, media, and industry experts to its booth for live demonstrations and discussions. 712 leads collected through lead management tools with 115 customer meetings and demos.
  • Successful VIP Event Execution:
    The VIP dinner at Ruth’s Chris Steakhouse at the Grand Hyatt San Antonio was a resounding success, providing an exclusive environment for Siemens executives to connect with top clients and industry influencers.
  • Strong Industry Positioning:
    Siemens Digital Grid reinforced its reputation as a pioneering force in digital grid solutions, effectively leveraging #DTECH2020 to showcase its commitment to smart energy transformation.
X-twitter Linkedin-in
The strategic marketing and communications agency for the electrification, smart cities and digital infrastructure industries.
Quick Links
Articles & News
Subscribe to Newsletter
Copyright 2025 © All Right Reserved by WATT