GE Current, a Daintree Company, Cleveland

GE Current, a Daintree Company, Cleveland

Client Name

GE Current, a Daintree Company

Year

2004

Scope Of Work

WATT Powers Thought Leadership for GE Current, a Daintree Company

Opportunity

GE Current, a Daintree company, faced a significant market challenge: potential customers understood the general benefits of LED lighting and advanced control systems but lacked clarity on how to start implementation within their specific sectors. Organizations required deeper education to visualize tangible cost savings and operational benefits, making it critical for GE Current to demonstrate thought leadership through engaging, targeted educational materials.

Strategy

Recognizing the need to clarify customer adoption pathways, GE Current partnered with WATT, a strategic communications and PR expert, to position the company as an authoritative source. Together, they identified key market segments that would greatly benefit from tailored education:
  • Higher Education Institutions, dealing with financial stability pressures, safety concerns, and sustainability commitments.
  • Grocery & Food Retailers, aiming to enhance product visibility, customer experience, and operational efficiencies amidst competitive pressures.
WATT recommended a content-centric thought leadership strategy, highlighting practical approaches to LED upgrades, ROI clarity, and the value of advanced lighting controls.

Solutions

WATT collaborated with GE Current to produce targeted, professionally crafted ebooks designed to educate and empower decision-makers:

“Lighting the Way in Higher Education”

  1. Addressed prevalent issues such as sustainability goals, campus safety, aesthetics, energy efficiency, and financial stability.
  2. Clarified the energy-saving potential of LED lighting, emphasizing advanced controls such as GE Current’s Daintree wireless solutions.
  3. Demonstrated clear action steps—from needs assessment and lifecycle cost analysis to vendor selection and funding sources.

“LED 101 for Grocery & Food Retailers”

  1. Educated grocery retailers about how lighting quality directly correlates with customer experience, showcasing the value of GE Current’s solutions such as TriGain® technology and connected lighting systems.
  2. Presented clear evidence-based scenarios and results (e.g., Brookshire Brothers grocery chain), illustrating tangible ROI and operational efficiencies achievable through LED and advanced controls.
Both ebooks served as comprehensive, yet accessible resources outlining clear pathways for customer adoption, strongly reinforcing GE Current’s leadership positioning in targeted sectors.

Results

WATT’s strategic partnership significantly advanced GE Current’s market leadership:

Enhanced Brand Authority and Market Awareness:

  • The professionally produced ebooks played a pivotal role in achieving a 101% increase in website traffic, a 27-point bounce rate reduction, and 15% increase in lead-generating form fills.
Increased Customer Engagement and Pipeline Growth:
  • WATT’s content marketing strategy drove a 23% acceleration in lead generation, resulting in a substantial $85 million marketing-influenced pipeline growth for GE Current.
Media Leadership:
  • Strategic content enabled GE Current to outperform top industry competitors consistently for media mentions, securing a dominant thought-leadership position.
Social Media Performance:
  • GE Current achieved an 18% follower growth and a 32% increase in engagement across social media channels, driven by compelling educational content designed and executed with WATT’s guidance.
Through expert collaboration, strategic guidance, and professional ebook creation, WATT successfully helped GE Current, a Daintree company, translate complex energy-efficient lighting solutions into understandable, actionable insights. This partnership positioned GE Current as a trusted thought leader, clearly demonstrating value, driving market awareness, and substantially enhancing lead generation and business growth.
X-twitter Linkedin-in
The strategic marketing and communications agency for the electrification, smart cities and digital infrastructure industries.
Quick Links
Articles & News
Subscribe to Newsletter
Copyright 2025 © All Right Reserved by WATT