What the Greatest Storyteller in History Can Teach Every Marketer
A new book from WATT Founder + President Ron Watt Jr. examines Jesus of Nazareth as a creative genius and draws 12 principles that still apply to anyone who communicates for a living. Here is a question worth sitting with for a moment: What does a first-century carpenter from Galilee have to do with electrification […]
WATT + HubSpot: Electrifying the Way You Grow
Watt + Company LLC (WATT) is now an official HubSpot Partner — bringing enterprise-grade marketing technology to companies building the clean energy economy. The electrification economy is accelerating. New players are emerging. Established companies are racing to modernize. And across it all, one thing remains true: the businesses that communicate their value most clearly will […]
The Bottleneck Era: Why B2B Electrification Sales Just Got Harder (And What to Do About It)
If you’re selling electrification solutions in 2026—whether that’s industrial heat pumps, EV charging infrastructure, or battery storage—you’ve probably noticed something: deals that should close aren’t closing. It’s not your pitch. It’s not your product. It’s the market itself. Welcome to the “Bottleneck Era” of B2B electrification. The Grid Can’t Keep Up With Demand Data centers, manufacturing facilities, and […]
New in Electrical Construction & Maintenance: How AI Can Help Electrical Contractors Win More Work
In Ron Watt Jr.’s latest Electrical Construction & Maintenance (EC&M) byline, he shares how AI can help electrical contractors: + Spot hidden project opportunities before competitors + Create faster, sharper estimates with real-time pricing + Write proposals that actually win + Automate follow-ups so no lead slips away Read the full article at EC&M’s website […]
Eisenhower Matrix Featured in SOFREP
In the latest for SOFREP, Ron Watt Jr. breaks down the decision-making matrix General Eisenhower used before launching the most complex military operation in history — and why it still works for modern warriors, CEOs, and anyone leading through chaos. If you’re overloaded, under pressure, and making high-stakes calls, this is for you.