The Bottleneck Era: Why B2B Electrification Sales Just Got Harder (And What to Do About It)

The Bottleneck Era: Why B2B Electrification Sales Just Got Harder (And What to Do About It)

If you’re selling electrification solutions in 2026—whether that’s industrial heat pumps, EV charging infrastructure, or battery storage—you’ve probably noticed something: deals that should close aren’t closing. It’s not your pitch. It’s not your product. It’s the market itself. Welcome to the “Bottleneck Era” of B2B electrification. The Grid Can’t Keep Up With Demand Data centers, manufacturing facilities, and […]

Eisenhower Matrix Featured in SOFREP

In the latest for SOFREP, Ron Watt Jr. breaks down the decision-making matrix General Eisenhower used before launching the most complex military operation in history — and why it still works for modern warriors, CEOs, and anyone leading through chaos. If you’re overloaded, under pressure, and making high-stakes calls, this is for you.