The 2026 EV Charging CMO Playbook Is Here. Here’s Why We Built It.
The EV charging market is moving fast, and most marketing programs in the sector are not keeping up. That is not an indictment. It is just the reality of operating in a category that went from niche to mainstream inside of three years. The strategies that worked in 2022 were built for a different market. […]
What the Greatest Storyteller in History Can Teach Every Marketer
A new book from WATT Founder + President Ron Watt Jr. examines Jesus of Nazareth as a creative genius and draws 12 principles that still apply to anyone who communicates for a living. Here is a question worth sitting with for a moment: What does a first-century carpenter from Galilee have to do with electrification […]
Eisenhower Matrix Featured in SOFREP
In the latest for SOFREP, Ron Watt Jr. breaks down the decision-making matrix General Eisenhower used before launching the most complex military operation in history — and why it still works for modern warriors, CEOs, and anyone leading through chaos. If you’re overloaded, under pressure, and making high-stakes calls, this is for you.
From Chaos to Clarity: Why Ron Watt Jr.’s “The Eisenhower Matrix” Is the Decision-Making Tool Your Business Needs
In a world where every notification demands immediate attention and every task feels urgent, business leaders are drowning in a sea of competing priorities. The constant pressure to respond, react, and deliver has created what productivity experts call the “urgency trap”—a cycle where we mistake being busy for being productive, and urgent tasks crowd out […]