The Bottleneck Era: Why B2B Electrification Sales Just Got Harder (And What to Do About It)

If you’re selling electrification solutions in 2026—whether that’s industrial heat pumps, EV charging infrastructure, or battery storage—you’ve probably noticed something: deals that should close aren’t closing. It’s not your pitch. It’s not your product. It’s the market itself. Welcome to the “Bottleneck Era” of B2B electrification. The Grid Can’t Keep Up With Demand Data centers, manufacturing facilities, and […]